Along the vast coastline and lush wilderness,OTTERwas born—an outdoor gear brand inspired by the spirit of exploration. Our story began with a group of nature-loving adventurers who found inspiration in the otter: a creature that embodies agility, resilience, and adaptability.
The otter, a playful yet tenacious spirit of rivers and oceans, thrives in both turbulent currents and calm waters—just like OTTER's rugged yet versatile backpacks and travel gear, designed to withstand the elements while moving effortlessly with the explorer.
The logo's otter illustration is sleek and dynamic, balancing strength with fluidity. Its streamlined curves capture the otter's energetic grace, paired with modern typography that reflects both adventure and reliability. After countless refinements, the final design embodies the moment an otter emerges from the waves—curious, fearless, and ready for the next journey.
More than just a symbol, the OTTER logo represents a tribute to the outdoor life:light, resilient, and forever in sync with nature.
—Born where the mountains meet the sea, made for the wild.
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Jiaguang is a factory specializing in the production of bags. we have professional technology, responsible attitude, everything has been the needs of guests as the first purpose.
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